Picanha Roast

At Hook & Cleaver Ranch, we don’t just raise cattle — we raise a promise. Every decision, every acre, every cut is built on one unshakable belief: that beef should be pure, honest, and exceptional in every way. Nestled in the wide-open valleys of Central Idaho, our ranch partners steward over 100,000 acres of land, practicing regenerative grazing that keeps the soil alive, the water clean, and the cattle thriving naturally. Each Akaushi animal is raised without hormones, antibiotics, or ionophores. We follow USDA All-Natural and Beef Quality Assurance standards with precision — but our true standard is tougher: our own. From the first day on pasture to the final cut, every step is carefully controlled, thoroughly inspected, and expertly perfected to deliver consistency you can truly taste.

That’s our guarantee — not in words, but in flavor. If your experience isn’t extraordinary, we’ll make it right. Because at Hook & Cleaver Ranch, quality isn’t claimed — it’s proven on your plate. Every order arrives flash-frozen at peak freshness, preserving the tenderness, marbling, and deep buttery richness that define our beef. When you choose Hook & Cleaver Ranch, you’re not just buying beef — you’re investing in craftsmanship, transparency, and taste that you can trust every single time.